Great Little Trading Co

Winter Sale 2022/23

This is the story of what you’ve been reading. A circular journey, from tree to you and back into the recycling stream. The facts and figures behind the production of this book, and the extra steps we take to minimise our footprint.
Read the full story


A recyclable product with a positive impact.

The paper we use is sourced from sustainable forests in Finland & the UK, is FSC accredited and adheres to the some of the tightest environmental standards in the world. For paper production trees are an essential raw material, and one that benefits the planet. Trees capture carbon, produce oxygen, and are vitally important for biodiversity. The European paper industry is a huge contributor to the growth in the number of trees we have to absorb C02. In fact between 2005 and 2020 European forests increased by an area larger than Switzerland.

Carbon Balancing

Helping to fight climate change.

This paper has also been carbon balanced through World Land Trust. In the words of WLT Patron, Sir David Attenborough “The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of”.
To date, with World Land Trust we have offset
of co2
which protects
of threatened tropical habitats in Vietnam, Mexico and Ecuador. Find out more

Check the facts

Our print production Agency has also committed to Terra Carta, as part of HRH The Prince of Wales Sustainable Markets Initiative. It is a charter of ambitious and practical action to help the private sector accelerate their progress towards a sustainable future


Environmental pedigree

Our printer has an outstanding environmental pedigree. They use vegetable based inks and hold a wide range of certifications and awards that go above and beyond the International Standard for Environmental Management Systems (ISO14001). Our print production Agency is also committed to ‘Terra Carta’, as part of the Sustainable Markets Initiative.


What happens next...

74% of all paper in Europe is recycled, pretty impressive when you consider how many printed items are kept for long periods of time (books), archived or destroyed (tissue and hygiene papers). Paper can be recycled up to 8 times and then has uses in agriculture, horticulture and biomass energy creation - a great circular story.

Check the facts

Great Little Trading Company

Our team of 25 passionate, hardworking people have helped over half a million parents create a happy family home. Shop with our small, independent business and join our GREAT LITTLE family. We appreciate every little bit of your support.

Most recently, we’ve been voted "Best Children's Brand" (2022) by Loved By Children, and we also won Feefo's Trusted Service Award (2022). Our wooden toys have won numerous awards and we’ve also been crowned "Best Children’s Retailer of the Year" ten times!

We aim to inspire and help parents make the most of their family home. Our range focuses on good-looking, essential wooden toys which encourage learning through play; smart storage that helps parents organise their homes; and well-designed bedroom furniture and accessories to create perfect spaces for children to grow, play, learn and sleep.

Our toys encourage imagination, fun, play and development, and our furniture adapts and grows to suit the changing needs of your family. Our products look good in every room and are built to last.

We design and make the products that we, as parents, need in our own homes. We test everything we make and only sell what is beautiful, purposeful, useful and smart.

Great Little Trading Company