This is the story of what you’ve been reading.
A circular journey, from tree to you and back into the recycling stream. The facts and figures behind the production of this book, and the extra steps we take to minimise our footprint.
Paper
A recyclable product with a positive impact.
The papers we use are sourced from sustainable forests in Sweden and Finland, are FSC accredited and adhere to the some of the tightest environmental standards in the world.
For paper production trees are an essential raw material, and one that benefits the planet. Trees capture carbon, produce oxygen, and are vitally important for biodiversity.
The European paper industry is a huge contributor to the growth in the number of trees we have to absorb C02. In fact between 2005 and 2020 European forests increased by an area larger than Switzerland.
Carbon Balancing
Helping to fight climate change.
This paper has also been carbon balanced through World Land Trust.
In the words of WLT Patron, Sir David Attenborough “The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of”.
To date, with World Land Trust we have offset
0
Kgs
of co2
of co2
which protects
0
m2
of threatened tropical habitats in Vietnam, Mexico and Ecuador.
Find out more
Check the facts
Learn about World Land Trust Learn about carbon balanced paper The Independent Regulator of Charitable Fundraising
Our print production Agency has also committed to Terra Carta, as part of HRH The Prince of Wales Sustainable Markets Initiative.
It is a charter of ambitious and practical action to help the private sector accelerate their progress towards a sustainable future
Printing
Environmental pedigree
Our printer has an outstanding environmental pedigree. They use vegetable based inks and hold a wide range of certifications and awards that go above and beyond the International Standard for Environmental Management Systems (ISO14001). Our print production Agency is also committed to ‘Terra Carta’, as part of the Sustainable Markets Initiative.Check the facts
Learn about Terra CartaRecycling
What happens next...
74% of all paper in Europe is recycled, pretty impressive when you consider how many printed items are kept for long periods of time (books), archived or destroyed (tissue and hygiene papers). Paper can be recycled up to 8 times and then has uses in agriculture, horticulture and biomass energy creation - a great circular story.
Mint Velvet
We care about our people and planet, which is why we’re making it our mission to improve key areas of our business for a better tomorrow. We know there is much we can do, and believe it is our responsibility to use our success as a force for good.
Our #MVConscious 2030 strategy sets out 8 new commitments that will helps us become a more sustainable and circular business, anchored in 3 main pillars:
- People: caring for people and partners
- Planet: extending the life of our garments and protecting the planet
- Community: giving back to our community
This is an exciting journey and we can’t wait to share more with you as we progress.
