2023 / 2024

This is the story of what you’ve been reading. A circular journey, from tree to you and back into the recycling stream. The facts and figures behind the production of this book, and the extra steps we take to minimise our footprint.
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A recyclable product with a positive impact.

The paper we use is sourced from sustainable forests in Italy & the UK, is FSC accredited and adheres to the some of the tightest environmental standards in the world. For paper production trees are an essential raw material, and one that benefits the planet. Trees capture carbon, produce oxygen, and are vitally important for biodiversity. The European paper industry is a huge contributor to the growth in the number of trees we have to absorb C02. In fact between 2005 and 2020 European forests increased by an area larger than Switzerland.

Carbon Balancing

Helping to fight climate change.

This paper has also been carbon balanced through World Land Trust. In the words of WLT Patron, Sir David Attenborough “The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of”.
To date, with World Land Trust we have offset
of co2
which protects
of threatened tropical habitats in Vietnam, Mexico and Ecuador. Find out more
Our print production Agency has also committed to Terra Carta, as part of HRH The Prince of Wales Sustainable Markets Initiative. It is a charter of ambitious and practical action to help the private sector accelerate their progress towards a sustainable future


Environmental pedigree

Our printer has an outstanding environmental pedigree. They use vegetable based inks and hold a wide range of certifications and awards that go above and beyond the International Standard for Environmental Management Systems (ISO14001).

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What happens next...

74% of all paper in Europe is recycled, pretty impressive when you consider how many printed items are kept for long periods of time (books), archived or destroyed (tissue and hygiene papers). Paper can be recycled up to 8 times and then has uses in agriculture, horticulture and biomass energy creation - a great circular story.

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We are passionate about wool because of its incredible natural qualities - it’s renewable and biodegradable, meaning it won’t pollute the earth or our oceans.

We have created a complete range of natural products that aren’t just proven to help you sleep better but are produced responsibly, sustainably and ethically so that you can buy from us with confidence. Our product innovation is underpinned by decades of textile knowledge and expertise.

Our products are scientifically proven to promote better sleep that is good for you and good for the planet. We only ever use wool sourced from healthy and happy animals on British farms which adhere to as the 5 freedoms outlined in the Animal Welfare Act 2006. Using our WoolID® programme you can even trace the wool in your products right back to the very farm it came from.